04: Marketing insights: Podcasts – Phil King, podcast editor, tells us how (and why) to start a podcast as part of your communications strategy.
In this episode, I interview my podcast editor, Phil King. He helps to deliver quality podcasts for new and established podcasters all over the world – from audio editing and music mixing to podcast mastering.
We discuss the benefits of a podcast compared to other social media channels, and how it is such a good format to boost your external communications and engagement with your existing customers – and to attract new ones.
Starting a podcast is relatively simple, when you know how, and is an exciting and different way to create content. It’s a great communications tool for any size of business and if it is monetised with sponsors, etc, can also create a revenue stream.
Phil King is a voice actor and podcast editor, so tells us what equipment is needed for a podcast and has lots of tips on what to consider, such as format and frequency of a podcast.
I listen to lots of podcasts on a range of subjects and in different formats – from the magazine style of Auto Express, to celebrities such as Alan Carr’s ‘Life’s a Beach’ podcast, and the current number one podcast, ‘The Rest is Politics’ with Alastair Campbell and Rory Stewart discussing their views and insights on the world of politics and media.
Some podcasts have been such a hit that they’ve spawned life stage and TV shows. Some are small and target every niche imaginable.
But there are barely any podcasts in the caravan and motorhome sector in the UK at the moment, so there is a great opportunity for businesses to listen to this podcast, learn a lot, and, hopefully, be inspired to start podcasting.
- Why start a podcast?
- Equipment needed to start a podcast
- Podcast format
- Podcasts v. YouTube/social media
- Podcast resources and software
- How to distribute a podcast?
Email: [email protected]
Please help! As this podcast is new, I’d really appreciate your help to make the algorithms show it to more people.by asking you to rate it with 5 stars (and a 5 star review would be even better).
Thank you very much.
And if there’s anything you’d like to see included on the podcast, suggest anyone to interview or would be interested in sponsoring the podcast, please get in touch:
john@rawlingscommunications or 07847 371436.