Industry Insights: The Outjoyment Report – how the caravan industry helps improve mental health

Episode 23: The Outjoyment Report, a new study commissioned by The Camping and Caravanning Club and undertaken by a team of academics at Liverpool John Moores University and Sheffield Hallam University, shows that happiness is the top motivator for people to go camping (including caravans, campervans, motorhomes, etc).

Other findings include:

  • Happy: 97% of campers say happpiness is their top motivator for going camping while 48% of campers reported feeling happy almost every day, compared with 35% of non-campers.
  • Flourishing: 44% are flourishing (have optimal mental health) compared with 31% of non-campers. This increases for those who camp more often.
  • Less stressed: 88% of campers are motivated to go camping to take time out of everyday life and have higher levels of psychological well-being than non-campers.
  • Active outdoors: 98% of campers take part in outdoor activities. 91% go walking. 39% cycle and 26% enjoy bird-watching.
  • Nature: 93% go camping to enjoy being in nature – the second highest motivator after happiness, and they score highly on measures of nature connection.

Topics discussed (topics covered in the podcast)

  1. Overview of the key findings of The Outjoyment Report – with Simon McGrath, Head of Communications and External Relations at The Camping and Caravanning Club.
  2. Academic insights into the findings of the report by Dr Kaye Richards, Senior Lecturer in Psychology at Liverpool John Moores University







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