Industry Insights: interview with Cornel Straver, Media Director of ADAC (Germany’s largest membership organisation with 21 million members)

#13: Industry Insights – The Media Director of Germany’s ADAC membership organisation, Cornel Straver, discusses why it launched Pincamp as a separate campsite website brand.

The ADAC is Europe’s biggest membership organisation. A large proportion of its members go camping and caravanning.

Hear how it adapts to serve its members

CONTACT DETAILS

www.adac.de

www.pincamp.de

Instagram: pincamp.de

Facebook: PiNCAMP by ADAC

Linkedin: PiNCAMP

YouTube: PiNCAMP