Podcast | Rawlings Communications

Industry Insights: Interview with Fiamma’s MD and UK representative

Ep. 50: Industry Insights: Fiamma – interview with the UK represtentative (Karl) and a visit to its HQ in Milan, Italy, to speak to one of the joint MDs (Charles).

Fiamma supplies accessories (roll-our awnings, bike racks, and much more) to the global RV industry and has stayed a family-run business since it was founded in the 1940s.

During my visit, I saw how much it’s been investing in expanding its production facility to meet future demand, plus I also got an interesting insight into its R&D dept.

CONTACT

www.fiamma.it

Instagram: @fiamma_official

Linkedin: @Fiamma SpaEpisode Number & title

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Media Insights: Kat Bird (‘Wandering Bird’), journalist and solo female motorhoming champion

Ep. 49: An interview with journalist, vlogger, blogger and speaker, Kat Bird, the women behind the ‘Wandering Bird’ YouTube channel, social media, website, etc., while she is in Iceland on her latest solo motorhome adventure. Hear how and why she set up her YouTube channel, and how her ‘Wandering Bird’ brand has grown into books,… Continue Reading

Industry insights: Peter Vaughan, editor of What Motorhome magazine

Episode Number & title Paragraph/synopsis of episode Topics discussed (topics covered in the podcast) 1 2 3 4 5 6 RESOURCES Links to resources or guest items CONTACT GUEST Add guests social media info CONTACT Instagram: Facebook: Linkedin: Other: OFFERS Continue Reading

Industry Insights: Are hydrogen-powered motorhomes the future? with Allan Rushforth

Advanture – a new magazine for the vanlife generation, with founder Alexander Brown

Ep. 46: There’s a new campervan/motorhome magazine on the bookshelves – Advanture. But it’s not a traditional motorhome magazine. It’s all about the adventure, with stunning imagery to match, plus gadgets and gear. Here more about it in this interview with its founder and editor, Alex Brown. #vanlife CONTACT www.advanturemagazine.com Instagram: @advanturemagazine Facebook: @advanture magazine… Continue Reading

Would compulsory towing training help or harm the caravan industry?

Ep. 45: The DVSA’s survey on towing skills and tuition made me wonder whether compulsory towing training would help or harm the caravan industry. What do you think? My initial reaction was that it would harm the caravan industry as it creates a barrier to entry, but then I wondered if the tuition would make… Continue Reading

Marketing Insights: customer experience (CX) advice from Senior Customer Experience Strategist, Matthew Patchett

Ep: 44 – If your potential and existing customers don’t get a positive customer experience from your brand, business or product, then all your marketing and PR to raise awareness and attract customers can be wasted. According to Senior Customer Experience Strategist, Matthew Patchett, building a relationship and experience with consumers or customers starts as… Continue Reading

Insider Insights: Ben Bellamy – website tips and advice

Marketing Insights: doing content marketing effectively

Ep 42: Do you really understand content marketing and how to do it effectively to bring you more customers and enhance your brand? I interview journalist and content consultant, Craig Thomas, about how to do content marketing properly and inline with your customers. CONTACT GUEST www.redlinecontent.co.uk Linkedin: @craigthomas1/ To contact the podcast about any interview… Continue Reading

Industry Insights : The USA caravan industry with Monica Geraci, RV Industry A

An insight into the Caravan Industry in the USA with an interview with RV Industry Association spokesperson, Monica Geraci. With production figures typically around 500,000 RVs per annum, Is everything bigger and better on the other side of the Atlantic? CONTACT Instagram: https://www.instagram.com/rvindustryassociation/ Facebook: https://www.facebook.com/RVIndustryAssoc Twitter: https://twitter.com/RV_Industry Linkedin: https://www.linkedin.com/company/rvia/ YouTube: https://www.youtube.com/user/RVIACommunications Other: www.rvia.org OFFERS Continue Reading