HOW RAWLINGS COMMUNICATIONS CAN HELP YOU
Rawlings Communications offers a versatile collection of journalism, PR, marketing and design skills. Its experienced team of associates deliver a broad range of services.
In a nutshell: we’ve written and distributed press releases, organised media and consumer events, generated product reviews, Tweeted and blogged for clients, and helped produce newsletters, brochures and websites.
What services do you need?
VIRTUAL PRESS OFFICE
We’ve found that some clients don’t have the time or enough resources to do all their own PR and marketing, or it is something they’ve been meaning to do for a while but have just never got round to it; or they need our knowledge of specialist automotive or commercial vehicle and caravan/motorhome or marine sectors to generate coverage in specific media.
That’s where we can help. From the basics of arranging high quality photography or video for your digital content, to producing and issuing a press release, managing your social media and being your contact for all media enquiries.
MEDIA RELATIONS
We’re well known in the specialist media sectors and with the bloggers we work with, so can proactively arrange feature ideas or product reviews to develop further opportunities to achieve media coverage and greater familiarity with you, your brand and products.
PRESS FLEET
Letting the media try your products or vehicles is a tried and tested way to build media relations and generate media coverage and digital content, but managing product loans can be time consuming – so why not leave it to us? From accessories to £50,000 campervans, we have plenty of experience of managing press loans – and generating results.
PRESS RELEASES
From news releases to producing full press packs with high quality images and video, we can write and produce everything you need, and distribute it. This is a one of our core skills.
MARKETING COMMUNICATIONS
We can create newsletters, advertorials, blogs, brochures, e-magazines and websites, and write copy about anything in whatever style suits your style and chosen communications channels. Our associates also specialise in e-marketing and internal communications.
SOCIAL MEDIA
Social media is here to stay and such a vital communications channel in todays (and tomorrow’s) world, but to do it you need to be consistent and have the time to monitor and manage it properly. We already Tweet on behalf of clients and can set up and manage any social media channel you wish, including Google+, Facebook, Pinterest, Instagram and Linked In.
DIGITAL CONTENT & COPYWRITING
Every PR or marketing campaign needs some sort of digital content, whether it’s blogs, vlogs (video blogs), video, animation, infographic, high quality photography and drone footage, or the convenience of an E-brochure, we’re can generate whatever you want.
EVENT MANAGEMENT
Oh yes, big or small, we love organising and executing events for media or consumers. From press trips and factory tours, to management interviews and customer events or brand activation at consumer exhibitions, we can provide a thorough service with real attention to detail.
CRISIS MANAGEMENT
Handling a crisis quickly and efficiently, and managing communications professionally is vital to protect your company’s reputation. Nobody wants to experience a crisis, but everyone should be prepared for it. We can help.
SPONSORSHIP & AMBASSADORS
Additional coverage opportunities and events can be leveraged by arranging sponsorships or brand ambassadors. We can identify, negotiate and make the necessary arrangements for you.
MEDIA TRAINING
Not everyone’s comfortable being interviewed in person or on TV and radio, and it’s always worth getting all your ducks in a row for consistent messaging and avoiding anything inappropriate being said if put under pressure. That’s where a bit of media training can help.
