Category Archives: Mr Caravan’s Blog

2020 (caravan) vision – but will it be your best year yet?

2020 (caravan) vision – but will it be your best year yet?
The Caravan Salon Dusseldorf set new records for number of visitors in 2019

It’s a busy period for the caravan industry. New 2020 models have been revealed, the Caravan Salon in Düsseldorf has achieved record attendance (again), the trade and public have been to The Lawns Caravan Extravaganza in Cottingham for the last time, and now it’s only a few weeks until October’s NEC show. Busy, busy, busy… with lots of new caravans and motorhomes to sell to keep the industry in a healthy state.

After a more challenging year for sales in 2019, everyone needs things to pick-up again for 2020. But will the latest crop of new models be enough to attract people’s cash? Will Brexit finally happen to give consumers more confidence to spend? And, will there be new buyers brought in to the market?

I’m wondering how manufacturers and retailers are going to generate more enquiries to make 2020 a great success. Will doing the same advertising and marketing campaigns be enough?

It feels like everyone is trying to offer the best deal or lowest price. Some websites just seem to be competing on price, not wanting to miss a deal, which is understandable; however, it can make them all feel a bit ‘samey’, rather than trying to stand out, or making an effort to differentiate themselves from the rest with interesting, fresh content and/or blogs (good for SEO) to engage and inform consumers.

social media needs planning

Most manufacturers and retailers have now embraced all the latest marketing/social channels, but it still feels like early days for some. We all know it can be time consuming to do (properly), but with planning, strategy and engagement social media is powerful – or is it an afterthought, given to a younger member of the team who ‘does’ social media? I hope not!

Using PR to generate media coverage and online content

And what about PR? Generating editorial coverage that can be found in online searches is more important than ever; and a great way to try to reach the new customers of the future.

So, we may not have a perfect 20/20 vision of the year ahead, but I think we can all see that there’s work to be done.

Social media tips for caravan businesses

Social media tips for caravan businesses

It doesn’t matter whether you’re a manufacturer, supplier, retailer or holiday park, big or small, in the caravan sector, social media is, or should be, an essential part of everyone’s marketing plan, but it needs to be done well, and consistently. But how do you use social media to build your audience and, ultimately, generate… Continue Reading

An extreme #ArcticAdventure caravan roadtrip!

An extreme #ArcticAdventure caravan roadtrip!

On 2.3.17, I’m joining a 5,000 mile winter #ArcticAdventure roadtrip to Finland: 12 countries in 16 days with two caravans and a motorhome (and some media guests including Martin Dorey, Tim Barnes-Clay, Lee Davey and Niall Hampton). “Why?” That’s an easy to answer; this #ArcticAdventure is all about the fun and adventure of a roadtrip, creating unforgettable… Continue Reading

Roadtrip Dreaming . . .

Roadtrip Dreaming . . .

Maybe I need to get out more, or it’s the recent sunshine, but I’ve got really itchy feet at the moment and am longing to hit the road, have a change of scenery and enjoy the great outdoors. Of course, it doesn’t help that most days I’m talking or writing about motorhomes, campervans or caravans… Continue Reading